Dave's Blog/a magnate on magnets

Sorry, I couldn't resist

We recently stumbled on yet another example of the growing phenomenon of corporate blogs this one at Dave's Blog which premiered in December. Turns out Dave is CEO of one of the more innovative manufacturers to come down the pike in a while Magnetic Poetry, makers of those ubiquitous magnet word games that seem to be on everyone else's refrigerator.

Corporate blogs are popping up everywhere as more and more CEOs and non-profiteers rediscover that the quickest way to the consumer heart is familiarity - we want to know or at least feel we know our suppliers of cars, food, electronics and refrigerator magnets.

As publisher of a consumer-zine The Green Cutting Board I have had numerous occasions to write corporations with either a question or a complaint, sometimes just to praise a product that we have featured in our pages only to be ignored by the Corp entity - not the CEO mind you - the consumer affairs department, those folks who in my humble opinion are just a notch up the corporate ladder of useless above HR.

Blogging has that special aura of connectivity that can't be found in static web sites or disembodied talking-head-infomercials, it says the guy or gal that runs this company actually has a life not unlike mine or my neighbors, in fact, he may be a neighbor.

Anyway, not to belabor the obvious, corporates are increasingly discovering that a little blog-about on their web site is a good thing for business and, I imagine a good thing for the soul as well.

If you have a blog on your site or know and admire other Corporate /public blogs send them to us, we'd like to blog a list.