It's not your father's Jaguar anymore
Truth is, it never was your dad's Jaguar it was probably your grandfather's Jaguar, that is if he was a well healed old duffer. Finding one of these mint condition old breeds - the car not the guy - can be the find of a life time.
When I was a kid a friend of mine nicked his old man's vintage Jag and we went for a joy ride around the, then, pastoral regions of Maryland. Dave did the driving, it was his dad's car after all, and I did the enthusing. When we accelerated through a long curve in the road I remember that it felt as if an invisible hand had reached up through the pavement and was drawing us down, steady and reassuring - just the opposite sensation one gets when over accelerating in today's SUV.
I was severely disappointed then, when several years ago, venerable Jaguar sold its goodies to mammoth Ford and my dream of owning my very own E-Type V12 Jaguar convertible went up in a puff of corporate suicide by balance sheet. Today's need for an automobile like the Jaguar might be in question but the fact is, today's Jaguar is not what it was. Evidence for this I draw from a comment overheard the other day. While witnessing an exchange between the drivers of two cars involved in a minor fender bump, the man who had rear ended the woman driving a new Jaguar said, with an impossibly straight face, "Calm down lady, it's only a Ford."
Art courtesy: Lance Russwurm
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News of another cash injection for Ford's ailing luxury sedan brand Jaguar suggests that the widening losses at the business continue to undermine Ford's recovery plan. However Ford is right to shore up the firm financially while its restructuring takes effect, though it should also hope that American consumers regain their penchant for sedans over SUVs.
The British sports car and saloon manufacturer has been somewhat in the wars of late, and the latest injection of funds from its US owner follows a £260 million handout from Ford last year. The seriousness of Jaguar's position has become apparent after the firm revealed that it racked up losses of £601.1 million in 2003 - a sizeable increase over the previous year...read the rest of the story Jaguar is on a long and winding road : Auto News
When I was a kid a friend of mine nicked his old man's vintage Jag and we went for a joy ride around the, then, pastoral regions of Maryland. Dave did the driving, it was his dad's car after all, and I did the enthusing. When we accelerated through a long curve in the road I remember that it felt as if an invisible hand had reached up through the pavement and was drawing us down, steady and reassuring - just the opposite sensation one gets when over accelerating in today's SUV.
I was severely disappointed then, when several years ago, venerable Jaguar sold its goodies to mammoth Ford and my dream of owning my very own E-Type V12 Jaguar convertible went up in a puff of corporate suicide by balance sheet. Today's need for an automobile like the Jaguar might be in question but the fact is, today's Jaguar is not what it was. Evidence for this I draw from a comment overheard the other day. While witnessing an exchange between the drivers of two cars involved in a minor fender bump, the man who had rear ended the woman driving a new Jaguar said, with an impossibly straight face, "Calm down lady, it's only a Ford."
Art courtesy: Lance Russwurm
__________________________
News of another cash injection for Ford's ailing luxury sedan brand Jaguar suggests that the widening losses at the business continue to undermine Ford's recovery plan. However Ford is right to shore up the firm financially while its restructuring takes effect, though it should also hope that American consumers regain their penchant for sedans over SUVs.
The British sports car and saloon manufacturer has been somewhat in the wars of late, and the latest injection of funds from its US owner follows a £260 million handout from Ford last year. The seriousness of Jaguar's position has become apparent after the firm revealed that it racked up losses of £601.1 million in 2003 - a sizeable increase over the previous year...read the rest of the story Jaguar is on a long and winding road : Auto News
posted by Harlan Weikle | 4:17 PM
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